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From Knocking on Doors to Opening New Ones: My Journey in Personal Branding
I used to knock on doors—literally—to fill my leadership courses. It was slow, exhausting work. But once I shifted from hustle to strategy and started building a personal brand, everything changed. This is the story of how showing up online every day turned into opportunities I never imagined—and how you can do the same.
Pasitaua Haufano
Sep 282 min read
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Why Podcasting Is a Smart Move for NZ Business Owners in 2025 And Beyond
Podcasting is a powerful tool for NZ businesses to build trust, grow networks, and scale their brand. Here's why you should start yours now.
Pasitaua Haufano
Jun 192 min read
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Thinking of Starting a Business? Here’s 3 Things You Need to Know First
Starting a business? Here’s how to launch smart: build a financial cushion, start as a side hustle, and keep cash flow steady for success.

The Design Factory
Oct 27, 20244 min read
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Changing Minds: 3 Tips to Influence The Perception of Your Brand
A brand is more than just a logo or a name. It is the collective perception that people have about a company, product, or service. A...

The Design Factory
Mar 28, 20233 min read
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Top 5 Marketing Tips Every Small Business Owner Needs to Know
As a business owner or entreprenuer, you know how important marketing is to the success of your business. However, with so many marketing...

The Design Factory
Mar 26, 20233 min read
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